What to Expect from a Fair.

It's important to set realistic book sales expectations. Fairs are about overall exposure and since our fairs are permanent they can drive sales for many months and even years. So we are looking at what we expect in the first 30 days. However, please note that we have no way of knowing how users will react to any fair or the books in the fair and your results most likely will vary from these expectations some (positive or negative).

In order for this to happen, it's really important that each author with a book in the fair shares the fair as widely as possible and at least weekly for the first month. If they are comfortable doing it more frequently then it will only improve the performance of the total fair. We cannot stress enough that these are just general guidelines to measure the success of a fair by but the results you get will depend a lot on the total reach of the authors in the fair and the effort each makes.